GAT Q4 2025 → 2026 ROADMAP
We are going to have a great year! Let's dive in and map out these projects.
1. Gatorlyte Ready To Drink
Due Date: January 6, 2026
SKUs: 12 (Gatorlyte + Gatorlyte Zero)
Details:
Highest priority: new flavor
New packaging will need to be updated after P3 2026
Questions:
Is that one hero PDP image plus twelve thumbnails, similar to how we handle the enhancers
or is there a different set of editorial needs per SKU, such as motion, banners, or email assets
2. Photo Shoot (Lifestyle Editorial + Lookbook + Equipment)
Due Date: TBD
SKUs: TBD
Details:
Gender / Demo / Sport / Setting listed:
Male Youth 13–17 (Weight Training, Gym)
Male Youth 13–17 (Track & Field, Track)
Female Youth 13–17 (Weight Training, Gym)
Female College 18–24 (Running, Track)
Adult 25+ (Weight Training, Gym)
Hispanic Athletes (Basketball)
Football
Baseball
Softball
The same shoot also needs assets for Custom Bottle Lookbook and athletic equipment
Questions:
Dates, models, and products will be confirmed as we move forward
3.Gatorade Lower Sugar Ready to Drink
Due Date: February 10, 2026
SKUs: TBD
Details:
Launch Date P3W1
Questions:
Is that one hero PDP image plus twelve thumbnails, similar to how we handle the enhancers
or is there a different set of editorial needs per SKU, such as motion, banners, or email assets
4. ATDs
Due Date: February 24, 2026
SKUs: 80+
Details:
Products To Be Confirmed
Questions:
TBD